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In an industry seemingly overcrowded with electronic dog training products, Radio Systems Corporation’s renewed venture into the sporting dog market with the creation of SportDOG Brand® in 2003 might have appeared to be driven only by misguided ambition. However, that was far from the case. SportDOG broad line of superior products is the result of focusing on a promise made to their customers on day one: Gear The Way You’d Design It®. The SportDOG Deluxe Heel Stick is yet another example.